25 – 27 September 2026Heartfelt Arena, Centurion3 full days

Funnel Junkies
LIVE

The biggest 3-day business workshop in South Africa this year — pure value, zero pitch-fest, 100% South African line-up.

3,000+ BUSINESS OWNERS · 6 SKILLS · 1 ARENA

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25–27 Sept 2026Heartfelt Arena · Centurion3,000+ seatsSales · Marketing · AI · Automation · Strategy · BrandZero pitch-fest100% SA trainersEarly bird from R99 25–27 Sept 2026Heartfelt Arena · Centurion3,000+ seatsSales · Marketing · AI · Automation · Strategy · BrandZero pitch-fest100% SA trainersEarly bird from R99
Act I · The Arena

3,000 seats.
One of them is yours.

Heartfelt Arena, filled with business owners who came to build — not to be sold to.

Act II · The Stage

A stage for teaching.
Not pitching.

Three days of working sessions from South Africa's best — people with offices you can drive to.

Act III · The Money Circle

Above it all —
the private box.

Twenty seats. Food, drinks, speakers, advisors from FNB and HighLevel. Rugby-box style.

Act IV · Your People

Walk out with a
network for life.

The room is the real product. 3,000 connections under one roof.

Why this event exists

Tired of pitch-fests where international speakers fly in, sell you their stuff from the stage, and fly out the next morning?

So were we. That's why Funnel Junkies Live is different — three days of pure, usable value, built and delivered entirely by South African businesses and trainers. People with real offices you can actually drive to on Monday.

PROMISE 01

Zero pitch-fest

No speaker slots sold to the highest bidder. No "buy my course in the next 10 minutes" theatre. The stage is for teaching, not selling.

PROMISE 02

100% South African

Every trainer builds businesses in this economy, in your currency, with your customers. Local proof, not imported theory.

PROMISE 03

One optional offer. That's it.

The only thing available to join is the FJU Business School 12-month programme — and only if you ask about it. No pressure, ever.

The curriculum

Six Skills. Three Days.

Every session is a working session. You leave with implementations, not inspiration.

/01
🎯

Sales

Close with confidence — frameworks for offers, objections and follow-up that fit the SA market.

/02
📣

Marketing

Funnels, paid traffic and content systems that bring customers while you run the business.

/03
🤖

AI for business

Put AI to work in operations, marketing and service — the practical stack, live on screen.

/04
📈

Automated trading systems

Understand how trading bots actually work — the technology, the risks, and what's real vs hype.

/05
♟️

Strategy

Position, price and plan like the top 1% of SMEs. Decide where to play and how to win.

/06
👑

Brand building

Build a brand people remember, trust and pay a premium for — starting from wherever you are.

The line-up

Your Trainers On Stage

Headlined by Eugene Van Der Merwe. Full line-up announced speaker by speaker — every one of them South African.

Eugene Van Der Merwe

Eugene Van Der Merwe

Headline speaker · Funnels & Business Systems

Founder of Funnel Junkies and FJU Business School. Three days, one mission: hand you the exact systems he uses to build businesses in South Africa.

?
Announcing soon

Speaker 1

Sales
?
Announcing soon

Speaker 2

Marketing
?
Announcing soon

Speaker 3

AI for business
?
Announcing soon

Speaker 4

Automated trading systems
?
Announcing soon

Speaker 5

Strategy
?
Announcing soon

Speaker 6

Brand building
Celebrity guest · TBA

Special Guest

To be announced
The three days

How The Days Run

Fri 25 Sept
01

Foundations & Strategy

  • Positioning your business to win in 2027
  • Offer architecture workshops
  • Evening networking in the breakout room
Sat 26 Sept
02

Growth Engines

  • Sales systems & funnel build-alongs
  • AI implementation lab, live on screen
  • Automated trading systems — the honest deep-dive
Sun 27 Sept
03

Brand & Scale

  • Brand building masterclass
  • 90-day execution planning session
  • Closing keynote by Eugene
The venue

Heartfelt Arena, Centurion

A full arena production — not a hotel conference room. Big stage, big screens, and a private Money Circle box above the stage, rugby-suite style.

3,000+
Business owners in the arena
3
Full days of working sessions
1
Networking breakout room
🥂
Private Money Circle box above the stage
Pick your seat

Early-Bird Tickets Are Open

Full-price tickets are R499 / R1,499 / R4,997. Early-bird pricing holds until the first speaker announcement — then it's gone.

⚡ Early-bird pricing ends when Speaker 1 is announced

General

The full 3-day arena experience.

R499R99
EARLY BIRD · SAVE R400
  • Full 3-day arena seat (25–27 Sept)
  • All keynotes & working sessions
  • Access to the expo floor
  • Workbook & session templates
  • Networking breakout room access
3,000 seats · first come, first seated
★ Most popular

VIP

Front of the arena, fed and fast-tracked.

R1,499R797
EARLY BIRD · SAVE R702
  • Everything in General
  • Front-section reserved seating
  • Lunch included, all 3 days
  • Priority entrance — skip the queues
  • VIP-only networking hour with trainers
  • Digital swipe-file of every framework
Limited VIP section
◆ 20 seats only

Money Circle

The private box above the stage.

R4,997R3,499
EARLY BIRD · SAVE R1,498
  • Everything in VIP
  • Private suite above the stage — rugby-box style
  • All food & drinks included
  • Network with speakers, trainers & celebrity guests
  • Direct access to FNB & HighLevel advisors
  • Private Q&A session with Eugene
  • Money Circle WhatsApp group — before & after
20 seats · when they're gone, they're gone
The track record

Rated 4.9 On Google

4.9★★★★★
159 verified Google reviews · Funnel Junkies
★★★★★

"What an adventure. The training is mind-blowing. So much information, guidance and insight."

Lourens MoolmanGOOGLE REVIEW · HACKATHON ATTENDEE
★★★★★

"I joined Funnel Junkies as a newcomer looking for practical help and a trustworthy community — and I found both. The resources were clear and usable, the team responded with honest, constructive feedback."

Francois JoubertGOOGLE REVIEW · LOCAL GUIDE
★★★★★

"Attending the Funnel Junkies Hackathon is an incredible experience. The quality of information shared is truly next level, and the team is absolutely amazing."

Hanli NelGOOGLE REVIEW · LOCAL GUIDE
Good questions

Before You Ask

Is this another event where I get sold to from the stage?
No — that's exactly what we built this event against. The stage is for teaching. The only offer that exists anywhere at the event is the FJU Business School 12-month programme, at a dedicated desk, for people who come asking. Nobody will pitch you from the stage. Ever.
Who are the speakers?
Eugene Van Der Merwe headlines. The rest of the line-up — all South African trainers plus one or two celebrity guests — is announced one by one in the run-up. Early-bird ticket holders hear each announcement first. Every early-bird price ends the moment Speaker 1 is revealed.
What exactly does the Money Circle ticket get me?
A private suite above the stage — think rugby-box hospitality. All food and drinks included for 3 days, direct networking with the speakers, trainers, celebrity guests, and advisors from FNB and HighLevel, plus a private Q&A with Eugene. Only 20 seats exist.
Where is Heartfelt Arena and is there parking?
Heartfelt Arena is in Voortrekker Road, Thaba Tshwane, Centurion — 10 minutes from the N1 and N14. There is ample secure parking at the venue.
I'm just starting out. Is this too advanced for me?
No. Every session is built to be implemented at any level — from side-hustle to established company. You'll leave with a 90-day execution plan matched to where your business actually is.
Can I upgrade my ticket later?
Yes, subject to availability — but VIP sections and the 20 Money Circle seats fill from the bottom up, and early-bird prices won't come back. The seat you claim today is the cheapest it will ever be.
Are tickets refundable or transferable?
Tickets are fully transferable — if you can't make it, your seat can go to someone in your business. See our refund policy linked below for the full terms.

On 28 September, 3,000 business owners will drive home with systems, contacts and a plan. Everyone else will hear about it.

Be In The Arena

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From R99 · Early bird ends at the first speaker announcement
FJ Live · from R9925–27 SEPT · HEARTFELT ARENA